Many charities overlook mail order as a viable sales channel. But when you consider charities have a ready-made audience as they often have an extensive donor database that can be targeted with bought in goods and Christmas cards.
“We run a big mail order business from our distribution centre. We send out 30,000 of our Christmas card brochures every year. This is managed in Cybertill as we can monitor what was being ordered as well as stock levels in stores and at the distribution centre. Now we know at any time what stock levels we have and what we have available, and we use historical data to predict sales.”
Head of Retail, St Barnabas House